How to Give Half of Your Work Away for Free is a book that aims to open-source the 50% pro-bono business model invented by Matthew Manos known as the “double-half” methodology. The toolkit is broken into four primary sec – tions that each aim to represent the inner-working of the model from drastically different perspectives. The origins of this business model reside in verynice, a global design and innovation consultancy that gives over half of its work away for free, but components of the methodology have now been leveraged by hundreds of service-providers across the globe who, together, are re-defining “philanthropy.”
“At verynice, pro-bono work isn’t something that employees do off the clock, with or without incentives. Rather, it’s just business as usual.” – Forbes Magazine
What: Defining the Model
In a cross-discilpinary effort that spans a series of definitions, visualizations, narratives, and traditional business modeling, “what” defines the double-half methodology along with its various components.
How: Frequently Asked Questions
Pulling from hundreds of questions submitted by entrepreneurs from all around the world that are currently implementing this pro-bono model, answers that fit within a wide range of topics are delivered.
Why: Beyond Opportunity
We know how and what, but why? Sure, a 50% pro-bono business model is possible, and it exists, but what is the meaning of it? “Why” takes a more theoretical stance on the model and explores its potential for impact.
“This is not only revolutionary, it is necessary. We must expand this vision of what a business can do. We must learn to include this cyclic philosophy of receiving and giving in order to face the upcoming world challenges.” – Carlos Miceli, Former Innovation Advisor, Buenos Aires.
“verynice continues to serve as tremendous inspiration for us. Without them we would not have pursued building in pro-bono offerings within the core of our business. Our business model has greatly evolved because of the guidance we continue to receive from verynice.” – Jasmine Youssefzadeh, Founder & CEO of Filmanthropos
“verynice’s dedication to pro-bono is unparalleled in the business community.” – Jennifer Kang, Taproot Foundation
This is boldly conceived, admirably executed, and eloquently described. Thanks and well done.” – Dr. Stuart Candy, Futurist & Experiential Designer.
“Give away half of your work for free? Huh? Why? Can you? Yes you can. Matthew Manos is doing it with his design consultancy, and doing well. He now wants to help others do it too. Then we’ll all be better off. Trust me. ” – Viktor Venson, Founder of No Right Brain Left Behind.
“The notion of giving back–not as an afterthought, but an integral part of business is, to me, a radical and wonderful idea. It can change an individual and a community, indeed the world. To replicate the verynice business model is to amplify all that good and creativity.” – Karen Slovin, Real Estate Marketing Professional
verynice’s infamous 50% pro-bono business model (the “double-half methodology”) has inspired thou - sands of entrepreneurs from around the world to engage in pro-bono work. The following three busi - nesses, in particular, are showing inspirational growth through their 50% pro-bono commitment.
No Typical Moments, LLCempowers the world with possibility by offering digital marketing solutions to organizations that are pushing humanity forward.
Soul Bucketis a branding and design studio that works with entrepreneurs and small businesses to establish a meaningful and powerful brand.
filmanthroposis a multi-platform storytelling production studio that humanizes social issues through creative uses of film and new media.
Author: Matthew Manos
Printer: TypeCraft Wood & Jones
Design: Kate Slovin
Editors: Lorie Manos, Ashley Rubell, & Karen Slovin
Research Associate: Sheena Yoon
Additional Illustrations: Amanda Fung, Jeannette Wiley, Larry Buchanan, Daniel Everett, Aldis Ozolins, Shuana Lynn Panczysyn, Jarad Solomon, Alisa Olinova, Cris Bernabe-Sanchez, Zoe-Zoe Sheen
Special thanks: Bora Shin, Jeff Manos, Taproot Foundation, GOOD Magazine, Billion+ Change, Andrew Gottlieb, Alina Leang, Jasmine Youssefzedah